3D Video Projection mapping of architectural silhouette in Special effect

3D Video Projection Mapping

. is an astonishing projection technology that allows to create dynamic displays out of any surfaces. High Tech software is used to distort any projected image in order to fit perfectly the uneven shaped screens.This relatively new technique made people around the world incredibly creative and they started to illuminate buildings, architectural elements, 3d elements, statues or sometimes amazing projects used in advertising as those for the Pepsi Can or for running shoes.

Video mapping first gained notoriety through guerilla advertising campaigns and video jockeys for electronic musicians.These advertising campaigns commonly used mapping techniques to project interactive scenes onto the sides of buildings. Common techniques for these performances included both 3-D mapping techniques and 3D projection to create the illusion of depth. In the electronic dance music community, it is becoming increasingly common for VJs to accompany the music with synced visuals. Though normal projection screens are commonly used, some visual artists are beginning to create custom made, 3D installations to project onto.

After the object is chosen or created, a virtual replica of the entire physical set up needs to be created. A virtual model of the projection surface is created, and placed within a virtual environment. Coordinates need to be defined for where the object is placed in relation to the projector. Finally, the xyz orientation, position and lens specification of the projector are adding to the virtual scene.Adjustments are commonly needed by manually tweaking either the physical or virtual scene for best results.

Bottle of Message

Separated by the sea,a unique Duo pass along message of their lives through a bottle.An elegant animation of minimalist perfection to show how to communication inside the innermost of human's soul.
Animated on location at a beach, in snow, and underwater, this stop-motion short details a transoceanic conversation between two characters via objects in a bottle.

The shot film Bottle captures a current cultural desire to engage in the world on a physical, experiential level. This cultural desire expresses itself through the fetishization of craftsmanship, workwear, rustic Americana, roots music, biking, hiking et al. The short film is able to do this by inventively leaving the cramped animation studio to create stop-motion out in the world—an outdoors, on-location stop-motion that I can only imagine to be hellish in practice. The result is worth it however, unique and interesting. I have seen the world play a role in stop-mo, the graffiti of Blu notably, yet he creates representations on the world, not of the world as Lepore does here.

This larger cultural flow which Bottle latches on to can be seen as reactionary, a consequence of the mediated and seemingly inauthentic substance of modern life. The film understands this, obliquely addressing modern disconnect via the loneliness and desire for contact that the two characters exhibit.  It is a well worn theme, but is nonetheless as relevant as ever, trapped as we are in an infoculture advancing faster than we can keep up. The desire of the characters for physical interaction rather than the mere continuation of bottle-messaging can be read as a statement to this effect.

However the short film would not have garnered the affection it has received simply as a document of exquisite taste or even insight, instead it is the depth of feeling the two abstract masses are able to engender that endears the audience. The heart of the film's skill in this regard is a unique process by which the characters are personified. Through the co-opting of gifts into their bodies, Sand and Snow progressively individualize themselves, allowing for deeper attachment by the viewer. It is a clever sequence and the character's pleasure is infectious, overcoming the inherent difficulty presented by the amorphous character design and the film's brief run-time. That said, this sequence has interest beyond mere utility, it is also a profound statement. The character's transformation touches on philosophy and psychoanalytics, dramatizing theories of ego-formation and individuality, which posit that these concepts are wholly dependent on contrast—the presence of an "other".

The animation video is one of the best short films I've seen.Well paced and executed.The images need no dialogue.A love story that has it's own language.It is worthy of to be Winner of the Vimeo Audience Award for Animation 2010.

Post-production in video editing

Post-production

is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art. It is a term for all stages of production occurring after the actual end of shooting and/or recording the completed work.
Post-production is, in fact, many different processes grouped under one name. These typically include:

    Video editing the picture of a television program using an edit decision list (EDL)
    Writing, (re)recording, and editing the soundtrack.
    Adding visual special effects - mainly computer-generated imagery (CGI) and digital copy from which release prints will be made (although this may be made obsolete by digital-cinema technologies).
    Sound design, Sound effects, ADR, Foley and Music, culminating in a process known as sound re-recording or mixing with professional audio equipment.
    Transfer of Color motion picture film to Video or DPX with a telecine and color grading (correction) in a color suite.

Post-production editing

Typically, the post-production phase of creating a film takes longer than the actual shooting of the film, and can take several months to complete because it includes the complete editing, color correction and the addition of music and sound. The process of editing a movie is also seen as the second directing because through the post production it is possible to change the intention of the movie. Furthermore through the use of color correcting tools and the addition of music and sound, the atmosphere of the movie can be heavily influenced. For instance a blue-tinted movie is associated with a cold atmosphere and the choice of music and sound increases the effect of the shown scenes to the audience.

Post-production

was named the one of the 'Dying Industries' by IBISWorld. The once exclusive service offered by high end post houses or boutique facilities have been eroded away by video editing software that operates on a non-linear editing system (NLE). However, traditional (analogue) post-production services are being surpassed by digital, leading to sales of over $6 billion annually.

The digital revolution has made the video editing workflow process immeasurably quicker, as practitioners moved from time-consuming (tape to tape) linear video editing online editing suites, to computer hardware and video editing software such as Adobe Premiere, Final Cut Pro, Avid, Sony Vegas, Cinelerra, and Lightworks.

More information refer the site www.en.wikipedia.org